Like 60% of Kiwi guys I grew up with sensitive skin

I was one of those kids with asthma, eczema and allergic reactions to pollens and dust mites - lots of fun…to this day I still can’t use standard foams or face shaving creams without breaking out with contact dermatitis, which can stay red for several weeks. So my journey started into an awareness of the daily use of chemicals that we bombard our bodies with.

With a lack of alternative products available in supermarkets I teamed up with Anthony Gadsdon to create Primal Earth, a high performance organic skincare range.

We developed Primal Earth on the basis that we’d rather know what we’re putting on our skin, than be confused by a raft of chemicals ingredients no-one really knows the long term impact of. Compare the ingredient list from our products to those you’re using now and see for yourself.

Right from the outset, we chose to use certified organic, plant based, wild or locally harvested raw materials, leaving out potentially harmful and irritating chemicals. Believing that if it’s on your skin - you should inform yourself.

Primal Earth products are all pure, safe and free from chemicals like parabens and sulphates.

Shane Young – Co-creator of Primal Earth